# Keen Decision Systems Named 2021 Best Tech Startup

**Award**  
**Awarding Organization**  
The Tech Tribune  
**Date Awarded**  
November 2020

Durham, NC (The Tech Tribune) — Keen Decision Systems was named a “2021 Best Tech Startup” by [The Tech Tribune](https://bit.ly/3llwP87). The honor is given to companies that demonstrate strength in the following areas, among others: revenue potential, leadership team, brand/product traction and competitive landscape. To be eligible, companies must be independent (un-acquired), privately owned, at most 10 years old and have received at least one round of funding.

**About Keen Decision Systems**  
Keen Decision Systems offers a software solution to help marketers make dynamic, data-driven decisions that build winning brands. Keen clients experience an average 25 percent improvement in marketing performance in the first year.

The Keen Difference:

- Predictive Modeling — Uses normative meta data and published academic information along with marketers’ existing data to accurately forecast opportunity
- Accurate Insights — Keen generates [precise forecasts](https://keends.com/blog/create-marketing-plan-financial-forecast/) across the brand portfolio to predict future financial results within about 3 percent (and machine learning improves precision over time).
- Expert Team — Founded by a CPG exec and a data scientist Keen brings empathy and expertise to its culture and solutions.

Keen also was named a “2020 Best Tech Startup” by The Tech Tribune in the year prior.

Keen joins the following other local startups as 2021 winners: Baebies, ArchiveSocial, Get Spiffy, Validic, Infinia ML, Hi Fidelity Genetics, Aqueti, AdWerx, and Precision Fermentation.

## Featured resource

### 2026 Keen Marketing Benchmarks & Insights Report

Durham, NC (The Tech Tribune) — Keen Decision Systems was named a “2021 Best Tech Startup” by The Tech...

[Get the report](https://keends.com/resources/2026-marketing-benchmarks-insights-report/)

**Keen Wins Analytic Solution Provider of the Year by RetailTech Breakthrough**  
Keen wins Analytics Provider of the Year at the 2025 RetailTech Breakthrough Awards. See how predictive MMM is reshaping retail strategy.  
[Explore award](https://keends.com/awards/keen-wins-analytics-provider-2025/)

**Keen Recognized on Business North Carolina’s 2024 Mid-Market Fast 40 List**  
Keen is named to Business North Carolina’s 2024 Mid-Market Fast 40. Explore how strong growth and marketing innovation earned the spot.  
[Explore award](https://keends.com/awards/keen-recognized-on-business-north-carolinas-2024-mid-market-fast-40-list/)

**For the Sixth Time, Keen Decision Systems Makes the Inc. 5000, at No. 3950 in 2024**  
Keen ranks No. 3,950 on the 2024 Inc. 5000 list—its sixth time on the list. Explore how Keen’s growth reflects its impact on modern marketing.  
[Explore award](https://keends.com/awards/for-the-sixth-time-keen-decision-systems-makes-the-inc-5000-at-no-3950-in-2024/)