# The marketing dictionary for brand leaders

Ever heard a word or acronym that leaves you staring blankly? Learn what it means in our brand marketer’s marketing dictionary!

## Explore marketing terms

- [% ACV Distribution](https://keends.com/marketing-dictionary/acv-distribution/)
- [% ACV with Merchandising](https://keends.com/marketing-dictionary/acv-with-merchandising/)
- [A&C (Advertising & Commercial)](https://keends.com/marketing-dictionary/ac-advertising-commercial/)
- [Active Model](https://keends.com/marketing-dictionary/active-model/)
- [ACV (All Commodity Volume)](https://keends.com/marketing-dictionary/acv-all-commodity-volume/)
- [AIC (Average Items Carried / Average Items Selling)](https://keends.com/marketing-dictionary/aic-average-items-carried-average-items-selling/)
- [Any Promo / Merch](https://keends.com/marketing-dictionary/any-promo-merch/)
- [AOC (All Outlet Combined)](https://keends.com/marketing-dictionary/aoc-all-outlet-combined/)
- [Average Price](https://keends.com/marketing-dictionary/average-price/)
- [Base Price](https://keends.com/marketing-dictionary/base-price/)
- [Base Sales](https://keends.com/marketing-dictionary/base-sales/)
- [Bayesian Statistics](https://keends.com/marketing-dictionary/bayesian-statistics/)
- [COGS (Costs of Goods Sold)](https://keends.com/marketing-dictionary/cogs-costs-of-goods-sold/)
- [Continuous Media Pattern Strategy](https://keends.com/marketing-dictionary/continuous-media-pattern-strategy/)
- [Control Variable](https://keends.com/marketing-dictionary/control-variable/)
- [Coupons](https://keends.com/marketing-dictionary/coupons/)
- [Decision Variable](https://keends.com/marketing-dictionary/decision-variable/)
- [Digital](https://keends.com/marketing-dictionary/digital/)
- [Distribution](https://keends.com/marketing-dictionary/distribution/)
- [EDLP (Every Day Low Price)](https://keends.com/marketing-dictionary/edlp-every-day-low-price/)
- [Effectiveness](https://keends.com/marketing-dictionary/effectiveness/)
- [Flighting Strategy](https://keends.com/marketing-dictionary/flighting-strategy/)
- [FSI (Free Standing Insert)](https://keends.com/marketing-dictionary/fsi-free-standing-insert/)
- [GRP (Gross Rating Point)](https://keends.com/marketing-dictionary/grp-gross-rating-point/)
- [Halo](https://keends.com/marketing-dictionary/halo/)
- [Hold Out Test](https://keends.com/marketing-dictionary/hold-out-test/)
- [Impact Time](https://keends.com/marketing-dictionary/impact-time/)
- [In-store displays](https://keends.com/marketing-dictionary/in-store-displays/)
- [Incremental Volume](https://keends.com/marketing-dictionary/incremental-volume/)
- [Interim Period](https://keends.com/marketing-dictionary/interim-period/)
- [IRC (Instantly Redeemable Coupon)](https://keends.com/marketing-dictionary/irc-instantly-redeemable-coupon/)
- [Land & Expand Strategy](https://keends.com/marketing-dictionary/land-expand-strategy/)
- [Marketing Elasticity Engine (MEE)](https://keends.com/marketing-dictionary/marketing-elasticity-engine-mee/)
- [Media Plan](https://keends.com/marketing-dictionary/media-plan/)
- [Microsite](https://keends.com/marketing-dictionary/microsite/)
- [Model](https://keends.com/marketing-dictionary/model/)
- [Monte Carlo Simulation](https://keends.com/marketing-dictionary/monte-carlo-simulation/)
- [mROI (Marginal Return on Investment)](https://keends.com/marketing-dictionary/mroi-marginal-return-on-investment/)
- [MULO (Multi Outlet)](https://keends.com/marketing-dictionary/mulo-multi-outlet/)
- [Non-Working Dollars](https://keends.com/marketing-dictionary/non-working-dollars/)
- [NPV (Net Present Value)](https://keends.com/marketing-dictionary/npv-net-present-value/)
- [Observations](https://keends.com/marketing-dictionary/observations/)
- [PR (Public Relations)](https://keends.com/marketing-dictionary/pr-public-relations/)
- [Profit & Losses (P&L)](https://keends.com/marketing-dictionary/profit-losses-pl/)
- [Pulse Strategy](https://keends.com/marketing-dictionary/pulse-strategy/)
- [R-squared](https://keends.com/marketing-dictionary/r-squared/)
- [Response Variable](https://keends.com/marketing-dictionary/response-variable/)
- [Retailer Feature Ads / Coupons](https://keends.com/marketing-dictionary/retailer-feature-ads-coupons/)
- [ROI (Return on Investment)](https://keends.com/marketing-dictionary/roi-return-on-investment/)
- [Sampling](https://keends.com/marketing-dictionary/sampling/)
- [Satellite ID](https://keends.com/marketing-dictionary/satellite-id/)
- [Scenario](https://keends.com/marketing-dictionary/scenario/)
- [Seasonality](https://keends.com/marketing-dictionary/seasonality/)
- [Secondary Displays](https://keends.com/marketing-dictionary/secondary-displays/)
- [Shelf Price Reductions](https://keends.com/marketing-dictionary/shelf-price-reductions/)
- [Shopper Marketing](https://keends.com/marketing-dictionary/shopper-marketing/)
- [Trade](https://keends.com/marketing-dictionary/trade/)
- [Umbrella](https://keends.com/marketing-dictionary/umbrella/)
- [Valuation Parameters](https://keends.com/marketing-dictionary/valuation-parameters/)
- [Volume Decomposition](https://keends.com/marketing-dictionary/volume-decomposition/)
- [Weights](https://keends.com/marketing-dictionary/weights/)
- [xAPOC (Extended All Outlet Combined)](https://keends.com/marketing-dictionary/xapoc-extended-all-outlet-combined/)

## Commonly searched terms

- [Bayesian Statistics](https://keends.com/marketing-dictionary/bayesian-statistics/)
- [Flighting Strategy](https://keends.com/marketing-dictionary/flighting-strategy/)
- [mROI (Marginal Return on Investment)](https://keends.com/marketing-dictionary/mroi-marginal-return-on-investment/)
- [Continuous Media Pattern Strategy](https://keends.com/marketing-dictionary/continuous-media-pattern-strategy/)
- [Decision Variable](https://keends.com/marketing-dictionary/decision-variable/)
- [Marketing Elasticity Engine (MEE)](https://keends.com/marketing-dictionary/marketing-elasticity-engine-mee/)
- [Halo](https://keends.com/marketing-dictionary/halo/)
- [R-squared](https://keends.com/marketing-dictionary/r-squared/)
- [Incremental Volume](https://keends.com/marketing-dictionary/incremental-volume/)