# Marketing playbooks

Turn marketing complexity into confident decisions with Keen’s marketing playbooks.

Whether you’re tackling budget allocation or cross-channel measurement, get the actionable frameworks that transform how you plan, measure, and demonstrate marketing success.

## The Marketing Mix Modeling Playbook

Elevate your marketing strategy with a marketing mix model. Download our playbook for the latest techniques and tools to optimize and improve ROI.

[Get the playbook](https://keends.com/resources/marketing-mix-modeling-playbook/)

## Playbooks

### [Annual marketing planning in the age of AI: Build smarter, faster strategies](https://keends.com/resources/annual-marketing-planning-playbook/)

[View Playbook](https://keends.com/resources/annual-marketing-planning-playbook/)

### [Cross-channel media: A measurement playbook for agencies](https://keends.com/resources/cross-channel-media-playbook/)

[View Playbook](https://keends.com/resources/cross-channel-media-playbook/)

### [Marketing Mix Modeling Playbook](https://keends.com/resources/marketing-mix-modeling-playbook/)

[View Playbook](https://keends.com/resources/marketing-mix-modeling-playbook/)

## Guides

### **Challenger Brand Guide**

Challenger brands can maximize their impact and remain competitive even with limited resources. Our guide offers triangulation strategies, tips for how to use data-driven insights and more!  
[Explore resource](https://keends.com/resources/challenger-brand-guide/)

### **Annual Marketing Planning Guide**

Master your annual marketing plan and gain leadership buy-in. Our guide offers steps for gathering quality data, optimizing strategies, and forecasting.  
[Explore resource](https://keends.com/resources/annual-marketing-planning-guide/)

### **How CMOs can Demonstrate the Performance of the Marketing Budget to the CFO**

A guide that provides effective strategies that CMOs can employ to showcase the performance of their marketing budgets.  
[Explore resource](https://keends.com/resources/how-cmos-can-demonstrate-the-performance-of-the-marketing-budget-to-the-cfo/)

## Reports

### [2026 Marketing Benchmarks & Insights Report](https://keends.com/resources/2026-marketing-benchmarks-insights-report/)

[View Report](https://keends.com/resources/2026-marketing-benchmarks-insights-report/)

### [The 2025 Marketing Report: Maximize Your Impact](https://keends.com/resources/marketing-insights-report/)

[View Report](https://keends.com/resources/marketing-insights-report/)

## eBooks

### [Navigating the Landscape of Retail Media Networks](https://keends.com/resources/retail-media-network-optimization/)

[View eBook](https://keends.com/resources/retail-media-network-optimization/)

### [A Framework for Evaluating Trust in AI](https://keends.com/resources/a-framework-for-evaluating-trust-in-ai/)

[View eBook](https://keends.com/resources/a-framework-for-evaluating-trust-in-ai/)

### [Mastering Measurement: The CMO’s Guide to Building High-Performing Marketing Teams in 2024](https://keends.com/resources/building-high-performance-marketing-teams-with-data-ai/)

[View eBook](https://keends.com/resources/building-high-performance-marketing-teams-with-data-ai/)

## One-sheeters

### [Optimizing Your DTC Marketing Strategy](https://keends.com/resources/optimizing-dtc-marketing-strategy/)

[View One Sheeter](https://keends.com/resources/optimizing-dtc-marketing-strategy/)

### [Keen: Build the Business Case](https://keends.com/resources/build-the-business-case-keen/)

[View One Sheeter](https://keends.com/resources/build-the-business-case-keen/)