# Marketing resources

## [Keen 2026 Marketing Benchmarks & Insights Report](https://keends.com/resources/2026-marketing-benchmarks-insights-report/)

See how your 2025 media actually performed—and what to change next.

Keen’s annual benchmarks report gives you channel‑level ROI, media efficiency, and funnel mix insights you can plug straight into your 2026 plans.

[Access the report](https://keends.com/resources/2026-marketing-benchmarks-insights-report/)

## Recent blog posts

### [Best marketing planning software for 2026: Comparison guide](https://keends.com/blog/best-marketing-planning-software/)

### [CPG marketing analytics: How to use it](https://keends.com/blog/cpg-marketing-analytics/)

### [Marketing forecasting: A complete guide with methods and tools](https://keends.com/blog/marketing-forecasting/)

## Resource hubs

### Marketing mix resource hub

Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.

[Browse marketing mix resources](https://keends.com/marketing-mix-resource-hub/)

### Cookies are dead resource hub

In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.

[Browse cookieless resources](https://keends.com/cookies-are-dead-resource-hub/)

### Surviving & thriving in a recession resource hub

Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.

[Browse recession resources](https://keends.com/recession-resource-hub/)

## Explore all resources

**CPG marketing: Strategy and best practices**  
Learn how to build a data-driven CPG marketing strategy and the best practices to follow for driving profitable, scalable brand growth.  
[Explore post](https://keends.com/blog/cpg-marketing/)

**How to measure brand awareness: Proven methods and metrics**  
Master brand awareness tracking with scalable metrics and data-driven methods that connect awareness to business growth.  
[Explore post](https://keends.com/blog/how-to-measure-brand-awareness/)

**11 metrics for CTV measurement**  
Learn how to track CTV KPIs, measure brand lift, and optimize ad spend in real time with these 11 critical metrics for connected TV measurement.  
[Explore post](https://keends.com/blog/metrics-for-ctv-measurement/)

**TV advertising ROI: 6 ways and metrics to measure it**  
Discover how to measure TV advertising ROI with 6 methods, key metrics to track, and best practices to increase your ROI for TV advertising.  
[Explore post](https://keends.com/blog/tv-advertising-roi/)

**How to use predictive analytics for marketing campaign planning**  
Learn how to use predictive analytics for marketing campaign planning to avoid budget waste. Simulate what-if scenarios and pre-optimize spend before launch.  
[Explore post](https://keends.com/blog/how-to-use-predictive-analytics-for-marketing/)

**Ad fatigue: How to detect and prevent it**  
Learn how to measure and combat advertising fatigue with proven methods to refresh your ad campaigns for optimal audience response.  
[Explore post](https://keends.com/blog/ad-fatigue/)

**How to measure your TV ad effectiveness**  
Learn how to evaluate TV ad effectiveness with key metrics, lift analysis, and marketing mix modeling strategies to optimize your media spend.  
[Explore post](https://keends.com/blog/tv-ad-effectiveness/)

**Google Just Made MMM Free. That Is Not the Hard Part.**  
Google’s new Meridian MMM tool expands access to scenario planning. But without strong priors and clean data, accuracy and trust remain challenges.  
[Explore post](https://keends.com/blog/google-meridian-mmm-data-challenges/)