# Industry-focused marketing insights report

## See how your category allocates spend and where to go next.

**Get a personalized report showing**:

- How your industry is allocating budget by channel
- Where top brands are pulling back or doubling down
- What trends are reshaping growth strategy in 2025
- How your brand stacks up—and where to go next

Your tailored report is free— _just tell us where to send it_.

### Make Smarter Marketing Moves

Fill out the form to get your free, customized industry insights report.

#### Business Name*

#### Business Category*

- CPG
- Insurance
- Healthcare
- Home Improvements
- Manufacturing
- Finance
- OTHER
- Outdoors and Sports Equipment
- Technology
- Entertainment
- Apparel
- Travel
- Consulting
- Home Appliances
- Services

#### Annual Revenue*

- Less than $5M
- $5M-$20M
- $20M+

#### Business Email*

#### Distribution Type

- In-store
- Online
- Hybrid

#### Top Marketing Challenges

- Budget allocation
- Measuring ROI
- Forecasting revenue
- Optimizing ad spend
- Competitive benchmarking

#### What are you looking to achieve with Keen?

- Measure success
- Optimize spend
- Forecast performance
- Gain competitor insights
- Other

#### First Name*

#### Last Name*

#### Would you like a strategy session to review your report?

- Yes, schedule now
- Maybe later
- No, just the report

#### How did you hear about Keen?

- Search Engine
- Social Media
- Ad
- Referral
- Industry Event
- Other

### Get your roadmap to better marketing decisions

Our report combines market signals, predictive analytics, and real allocation data—no assumptions, no fluff. See how brands in your category are reacting to new trends and get modeled forecasts to guide your next moves.

**With your free industry report, you’ll receive**:

### Budget benchmarks

See how brands in your category allocate spend across channels.

### Emerging trends

Learn where top marketers are pulling back or doubling down.

### Tailored report review

A free, consultative review with a Keen expert.

## Over $7.5 billion in marketing mix investments optimized

## Outmaneuver your competition

**_“Keen’s marketing mix model helped us balance growth and profitability, giving us a sustainable competitive edge.”_**

— CMO, Athletic Brewing

Needing to strategically optimize for profit, Keen helped Athletic Brewing grow net profits by 52% while investing 15% less on marketing.

## Get the insights. Make smarter moves.

Know what’s working. Know what’s not. Know where to go next. Turn insights into action with an optional free strategy session to review your report with a Keen expert.